Paid acquisition · Growth · Tracking
Paid acquisition that holds up in the revenue meeting.
I'm Div — a senior performance marketer with 9+ years across SaaS, fintech and marketplaces. I audit, rebuild and scale paid programs on Google, LinkedIn, Meta and Microsoft, with tracking your sales team can actually trust.
Clients & employers
- Doctolib
- Agicap
- Surfe
- Click&Boat
- Vizzia
- Luxurynsight
What I do
Three things, done properly. Everything is scoped as a deliverable with a success metric — never as vague retainer hours.
Audits & restructures
Account structure → targeting → bids → creative → measurement → attribution, in that order. You get a prioritised plan sized by expected impact — two pages, not a sixty-page PDF.
Multi-market scaling & launches
Launches and scale-ups across Europe and the US. Budget pacing across markets, ICP shifts, new channels taken from zero to profitability.
Tracking & attribution
GDPR-compliant tracking, server-side events, CRM attribution that connects spend to pipeline. Validated with legal — not worked around them.
Selected work
Every engagement below is real, named, and described the way I'd describe it to your CFO.
How I work
Revenue over vanity
MQLs are an input, not a result. Every recommendation ties back to pipeline, efficiency or scalability — or it doesn't make the plan.
Senior oversight, specialist execution
You get one senior owner for strategy, measurement and budget. Where scale needs extra hands, I bring vetted specialists from my network — under my accountability, never sold as an agency.
Measurement before spend
If the tracking is broken, optimisation is fiction. I fix the data layer first, then scale on numbers that mean something.
Have a paid program that should be working harder?
Tell me what you're running and what's blocking it. First conversation is a diagnosis, not a pitch.
Get in touch